About SBFO
Built for founders who have outgrown winging it.
BFO exists because too many small businesses have brilliant operators stuck doing the work of a finance team they shouldn't have to be.
G'day, I'm Cate.
A financial performance and leadership operator with two decades inside small business.
I have a habit of calling out poor financial management when I see it. Too many founders quietly hand financial leadership to bookkeepers and accountants, then wonder why the numbers never quite add up to the freedom they were promised.
Tax accounting is not business advisory. And ticking boxes is not strategy.
SBFO is the answer for owners who want a senior, accountable team running the full financial function — bookkeeping, payroll, HR, compliance, cash and reporting — so the founder gets back to leading the business, not chasing it.
Tax accounting is not business advisory. And ticking boxes is not strategy.
SBFO is the answer for owners who want a senior, accountable team running the full financial function — bookkeeping, payroll, HR, compliance, cash and reporting — so the founder gets back to leading the business, not chasing it.
Why work with SBFO
A partner in the trenches — not another vendor.
01
No-nonsense
Straight talk on the numbers, the team and the strategy. Clarity, not jargon.
02
Experience that matters
Two decades inside small business finance, operations and leadership.
03
Partnership, not service
You get a thinking partner who shows up in the trenches — not a vendor.
04
Results, in real money
Profit and cash you can feel — measured in your bank account, not a slide.
"Best decision I ever made in business was to work with Cate. Went from flat broke to exiting and selling my 7-figure business. Truly the G.O.A.T."
SM
Scott McLaren
Managing Director, SEVC